Privacy Policy

1. Information We Collect

Personal Information

When you use our payment processing services or contact us, we may collect:

• Business name, contact person, and business type
• Email address, phone number, and business address
• Payment processing volume and business information
• Bank account and merchant account details for processing setup
• Credit and background check information as required for underwriting
• SMS communication preferences (if voluntarily provided)

SMS Opt-In Data

When you voluntarily opt in to SMS communications, we record the following consent data in compliance with A2P 10DLC requirements:

• Mobile phone number provided at opt-in
• Timestamp of consent (date and time of form submission)
• Categories of messages consented to (marketing and/or non-marketing)
• Consent source (e.g., website quote form)
• Page URL where consent was given
• Consent text version presented at time of opt-in

Transaction Information

For payment processing services, we collect transaction data including:

• Transaction amounts, dates, and merchant identification
• Payment method information (encrypted card data)
• Customer payment preferences and recurring billing data
• Fraud prevention and risk assessment data

Website Usage Data

When you visit our website, we automatically collect:

• IP address, browser type, and device information
• Pages visited, time spent, and referring websites
• Cookies and similar tracking technologies data
• Geographic location data (city/state level)

2. How We Use Your Information

Payment Processing Services

• Process and settle payment transactions securely
• Prevent fraud and ensure PCI compliance
• Provide merchant account setup and ongoing support
• Generate reports and analytics for your business
• Comply with financial regulations and card network requirements

Business Communications

• Respond to inquiries and provide customer support
• Send service updates and account notifications
• Provide quotes and proposals for payment solutions
• Share industry insights and best practices

Website Improvement

• Analyze website usage to improve user experience
• Personalize content and recommendations
• Conduct A/B testing for better service delivery
• Troubleshoot technical issues

3. SMS Communications

If you opt in to receive SMS messages from Tampa Roots LLC, we will use your mobile phone number solely to send you the types of messages you consented to receive (marketing updates or non-marketing service notifications, as selected). The following terms apply:

• SMS consent is entirely optional and is never required to obtain our services or submit our forms.
• You may withdraw your SMS consent at any time by replying STOP to any message we send, or by contacting us at info@tamparootsllc.com.
• Message and data rates may apply depending on your carrier plan.
• Message frequency varies based on your preferences and account activity.

4. Information Sharing and Disclosure

Payment Processing Partners

We share necessary information with our processing partners to complete transactions:

• Card networks (Visa, Mastercard, American Express, Discover)
• Acquiring banks and payment processors
• PCI-compliant service providers and gateway partners
• Risk management and fraud prevention services

Legal Requirements

We may disclose information when required by law or to:

• Comply with legal process and regulatory requirements
• Protect our rights, property, or safety
• Investigate fraud or security incidents
• Enforce our terms of service

Business Transfers

In the event of a merger, acquisition, or sale of assets, customer information may be transferred as part of the business transaction, with continued protection under this privacy policy.

5. Data Security and Protection

Security Measures

• PCI DSS Level 1 compliance for payment card data security
• 256-bit SSL encryption for data transmission
• Secure data centers with 24/7 monitoring
• Regular security audits and vulnerability assessments
• Access controls and employee security training

Data Retention

We retain your information for as long as necessary to provide services and comply with legal obligations. Transaction data is typically retained for 7 years as required by financial regulations.

6. Your Privacy Rights

Access and Control

You have the right to:

• Access and review your personal information
• Request corrections to inaccurate data
• Request deletion of personal information (subject to legal requirements)
• Opt-out of marketing communications (including SMS)
• Receive a copy of your data in a portable format

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, sold, or disclosed, and the right to opt-out of the sale of personal information.

7. Cookies and Tracking Technologies

Types of Cookies

• Essential Cookies: Required for website functionality and security
• Analytics Cookies: Help us understand website usage patterns
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used for relevant advertising and content

Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality and your user experience.

8. Third-Party Services

Our website may contain links to third-party websites or integrate with external services. This privacy policy does not apply to these external sites. We recommend reviewing the privacy policies of any third-party services you use.

Analytics and Marketing

We use trusted third-party analytics and marketing platforms to improve our services. These partners have their own privacy policies governing data collection and use.

9. Policy Updates and Contact Information

Policy Changes

We may update this privacy policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by email or prominent website notice.

Contact Us

For questions about this privacy policy or to exercise your privacy rights, contact us: